Just like the students whose pieces we read for today, we are undertaking a big task that may not receive much attention. Or any attention. But we have to set it apart in some way. I think that reading through these chapters showed me that more than anything, we must make this personal. We have to be personally invested in this because readers can tell when you are and that, in turn, makes them interested. It's not all about the personal "I" writing either. We should want to develop a personal relationship with our texts, like the Renaissance man was creating a personal relationship with books and (this is for you, Plough Boys) the Bible. For me, I now want to really find a way to connect with each of my texts so that when I write about that text, readers will be able to tell that I am excited about what I am reading and writing.
It's not business, it's personal.